What is SEO Content Writing? How to Write Content That Ranks #1 in Lagos

What is SEO Content Writing? The "Linda" A-to-Z Guide for Nigeria (2025).

This is not another “textbook definition.” This is the “A-to-Z” “Linda” guide to what is SEO content writing. We will “deep dive” SEO friendly content vs. “Hustler” spam, and I’ll give you real SEO writing examples for the Nigerian market.

The  Opening (SOP 17)

It’s 3:00 p.m. in a small office in Ikeja, Lagos 🇳🇬.

A “Hustler” writer—let’s call him David—is stuffing a blog post. His client wants to rank for “buy shoes in Lagos.”

David’s post reads: “Welcome to our buy shoes in Lagos website. We sell the best shoes in Lagos. If you want to buy shoes in Lagos, our cheap shoes in Lagos are the best. Call us to buy shoes in Lagos.”

He has used the keyword 10 times in 50 words. He thinks he is an “SEO expert.”

He is a Hustler. His content is unreadable. Google knows it’s spam and bans the site to “page 10.”

Now, let’s go to Yaba, Lagos 🇳🇬.

A “Linda” writer—let’s call her Aisha—has the same client.

She also wants to rank for “buy shoes in Lagos.”

But her article title is: “The ‘Linda’ Guide: 5 Shoes That Will Survive the Lagos Rainy Season (2025).”

Her post is helpful. It answers a real question. It naturally includes keywords like “waterproof shoes in Lagos,” “buy durable shoes in Lekki,” and “where to buy wedding shoes in Abuja.”

Whose content actually gets read? Whose content actually makes a sale? Whose content actually ranks #1?

The “Personal E-E-A-T” Intro (SOP 1)

My name is Mohammed Shehu Ahmed. When I started in 2011, I was David.

I was a “Hustler.” I thought what is SEO content writing meant “keyword stuffing.” I wrote for the Google bot, not for the human. I wrote 500-word articles that were robotic and useless.

And none of them ever ranked.

I had to learn the “Linda” secret the hard way: Google does not buy your products. Humans do.

What is SEO content writing? It is the art of writing for humans… in a language that Google understands and trusts.

This 2,500-word “Spoke Post” is my “A-to-Z” deep dive into the fuel of all SEO. We will master SEO friendly content, SEO copywriting, and I will give you real SEO writing examples you can use today.

The “Hustler” vs. “Linda” (The “Content” Mindset)

This is the core difference in mindset.

• The “Hustler” (Writes for Bots):
  • Mindset: “How can I stuff this keyword 10 times?”
  • Action: He writes robotic, unhelpful 500-word posts. He only talks about his product. He sells, sells, sells.
  • Result: The human reader leaves in 5 seconds (this is “high bounce rate”). Google sees this, knows the content is useless, and buries it.
• The “Professional” (Linda) (Writes for Humans):
  • Mindset: “How can I answer my customer’s question so helpfully that they trust me?”
  • Action: She writes an authoritative, 2,500-word “Spoke Post” that solves a problem. She helps, helps, helps… and then she sells.
  • Result: The human reader stays for 5 minutes (this is “high engagement”). Google sees this, knows the content is authoritative, and ranks it #1.

 

💡 The “Linda Quote Moment” (SOP 18)

“A ‘Hustler’ writes for bots (and fails). A ‘Linda’ writes for humans… which is exactly what the bots are programmed to find and rank.”

— Mohammed Shehu Ahmed

Part 2: What is SEO Content Writing? (The “A-to-Z” Definition)

Let’s go “corner-to-corner.”

What is SEO Content Writing?

It is the process of researching, planning, writing, and optimizing content with two primary goals:

1. Goal 1 (Human): To answer a specific question or solve a specific problem for your human reader.
2. Goal 2 (Bot): To be easily understood by Google’s search engine bots, so they trust you and rank you #1 for that question.

A “Hustler” only does Goal 2 (and fails). A “Linda” knows that you must achieve Goal 1 in order to achieve Goal 2.

What is SEO friendly content?

It’s content that balances both goals.

• It is long-form (like this 2,500-word post) to prove authority.
• It is well-structured (with H1/H2/H3 headings) so it’s easy to read.
• It is helpful and answers the question completely.
• It naturally includes the keywords a user in Kano 🇳🇬 or Accra 🇬🇭 would type.

Part 3: SEO Content Writing vs. SEO Copywriting (The “Linda” Difference)

This is a “Pro Linda” distinction. They are not the same.

• What is SEO Content Writing? (The “Teacher”)
  • Goal: To Inform, Educate, or Entertain. To build trust.
  • Analogy: This is your blog post. This is your “Linda” asset that pulls in “cold” traffic (people researching a problem).
  • Example: “The 5 Shoes That Will Survive the Lagos Rainy Season”
• What is SEO Copywriting? (The “Salesperson”)
  • Goal: To Persuade and Sell. To drive action.
  • Analogy: This is your product page or your Google Ad. This is what converts “warm” traffic into a sale.
  • Example: “Buy Our 100% Waterproof ‘Lekki’ Boot. 24-Hour Delivery in Lagos. ₦45,000. Buy Now.”

The “Linda” System:

You need both.

1. You attract a customer with SEO Content Writing (the helpful blog post).
2. You internally link from that post to your SEO Copywriting (the product page).
3. You make the sale.

A “Hustler” only tries to do #2 (sell, sell, sell) and wonders why no one trusts him.

Part 4: The “A-to-Z” Guide to Creating an SEO Optimized Blog

This is the “how-to.” This is the process a “Linda” follows.

Step 1: The “Linda” Map (Keyword & Intent)

• “Hustler”: Guesses a keyword (e.g., “Lagos shoes”).
• “Linda”: Knows her keyword (e.g., “buy wedding shoes in Lekki”).
• “Linda” Pro Move: She understands the Intent.
  • Is the customer in Abuja 🇳🇬 looking to learn? (Informational Intent)
  • Are they looking to buy? (Transactional Intent)
• You must match your content to their intent.
• [Link Down] $\to$ Cluster 4: The Best SEO Tools for Nigeria (to find these keywords).

Step 2: The “Hustler” Trap (The “Title”)

• “Hustler”: Best Shoes in Lagos Nigeria | Buy Cheap Shoes Lagos | Lagos Shoes (This is spam. No human will ever click this.)
• “Linda”: The "Linda" Guide: 5 Shoes That Will Survive the Lagos Rainy Season (2025) (This is helpful. A human wants to click this.)

Step 3: The “Linda” Blueprint (The “A-to-Z” Outline)

• “Hustler”: Just starts writing (this is called “a wall of text”).
• “Linda”: She plans her “shop aisles” (her H2/H3 headings) before she writes.
  • H1: The "Linda" Guide: 5 Shoes That Will Survive the Lagos Rainy Season (2025)
  • H2: Why "Hustler" Shoes (like in Balogun Market) Don't Last in the Rain
  • H2: The 3 Things to Look For (Rubber, Stitching, Grip)
  • H2: Our Top 5 "Linda" Picks for the Lagos Rain...
  • H3: 1. The "Lekki" Waterproof Boot
  • H3: 2. The "Ikoyi" Dress Shoe...
  • H2: How to Clean Your Shoes After a Lagos "Flood"
  • H2: Conclusion

Step 4: Writing the SEO Friendly Content

Now, you “fill in the blanks” from your outline.

• Write for Humans: Use micro-paragraphs (2-3 lines).
• Use “Linda” Language: Use simple, conversational language (the “Mohammed Shehu Ahmed” voice).
• Use “Pan-African” E-E-A-T: Add local examples.
  • Example: “A ‘Hustler’ boot will fall apart after one walk through a Nairobi KEN 🇰🇪 downpour. A ‘Linda’ boot is built for the Accra 🇬🇭 flood season.”
• Use Natural Keywords: As you write, you will naturally use your keywords (“waterproof shoes Lagos,” “durable shoes,” etc.). You never “force” or “stuff” them.

Step 5: What is SEO Meta Description?

This is the final, critical step.

• What it is: The 105-character “ad” that shows up under your blue title on the Google search results page.
• “Hustler”: Ignores it. Google just pulls a random sentence from his post.
• “Linda”: Hand-crafts it to convince the user to click.
• “Linda” Example (for this post):
  • What is SEO Content Writing? Our 'Linda' guide for Nigeria. Learn to write 'SEO friendly content' that ranks.
• Result: The user sees this, understands exactly what they are getting, and clicks your link (this is “High Click-Through Rate” or CTR).

Part 5: A Real SEO Writing Example (Lagos Case Study)

Let’s build a “Linda” asset together.

• Keyword: affordable tailors in Surulere (A real, low-competition keyword in Nigeria 🇳🇬)
• “Hustler” SEO Writing Example (BAD):
  • Title: Affordable Tailors in Surulere | Cheap Tailors Surulere
  • Post: “We are affordable tailors in Surulere. We make the best cheap suits. Call our affordable tailors in Surulere today.” (This is useless.)
• “Linda” SEO Writing Example (GOOD):
  • Title: The Top 5 Most Affordable Tailors in Surulere (2025) - A "Linda" Review
  • Post (The “Cinematic” Opening): “It’s two weeks before a wedding in Lagos 🇳🇬, and you need a perfect Aso Ebi. A ‘Hustler’ tailor disappears with your fabric. A ‘Linda’ tailor delivers on time, every time. But how do you find one in Surulere that is also affordable?”
  • Post (The “Helpful” Content):
    • H2: How We Measured "Affordable" vs. "Cheap"
    • H2: The "Linda" Top 5 List
    • H3: 1. Ade's Stitches (The "Aso Ebi King") - [Review, Photos, Price Range]
    • H3: 2. Yemi's Designs (The "Suit Master") - [Review, Photos, Price Range]
    • ...
    • H2: A "Hustler" Trap to Avoid in Surulere
  • The Result: This post is 1000x more helpful. It will rank #1. It will get all the customers.

Part 6: Community Poll & Engagement

This is how we all learn together.

“Mini-Challenge” (SOP 17)

💡 Try this: Go to Google. Search for a service in your city (e.g., “best barber in Port Harcourt” or “best waakye in Osu, Accra 🇬🇭”).

1. Click the #1 blog post result.
2. Read it. Is it a “Hustler” (spammy keywords) or a “Linda” (a helpful, well-structured guide)?
3. You can now see what is SEO content writing in the wild.

Interactive Poll (SOP 23)

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Part 7: The “Ultimate” SEO Content Writing FAQ

(This is the Step 13: Technical SEO (FAQ Schema))

1. What is SEO Content Writing in simple terms?

Answer: It’s the art of writing helpful, high-quality content (like a blog post) that answers a customer’s question (e.g., “best shoes for Lagos rain”) so perfectly that Google trusts you and ranks you #1 for that search. It’s writing for humans first and bots second.

2. What is SEO friendly content?

Answer: SEO friendly content is content that is easy to read for both humans and Google bots. This means it has a clear title, good H2/H3 headings (like “aisles” in a shop), helpful images (with alt-text), and naturally includes the keywords the user is searching for.

3. What is the difference between SEO content writing and SEO copywriting?

Answer: It’s the goal. SEO Content Writing (like a blog post) is designed to Educate & Inform (to build trust). SEO Copywriting (like a product page) is designed to Persuade & Sell (to drive action). A “Linda” uses content to attract the customer and copywriting to close the sale.

Part 8: Final Thought from Mohammed

(This is the Step 12: “Brand-Building” Final Thought”)

When I started in 2011, I was a “Hustler.” I thought what is SEO content writing meant “keyword stuffing.” I wrote for bots. I failed.

I had to learn the “Linda” lesson: Google is just a machine trying its best to think like a human.

So, stop trying to “trick” the machine.

Just help the human.

Help the human in Lagos 🇳🇬.

Help the human in Nairobi 🇰🇪.

Help the human in Sandton 🇿🇦.

Answer their question more helpfully, more thoroughly, and with more local E-E-A-T (experience) than anyone else on the internet.

When you do that, the human will trust you.

And when the human trusts you, Google’s “bot” will follow.

That is the “A-to-Z” secret to what is SEO content writing.

“Reader Voice” Invitation (SOP 16)

I’d love to hear from you. This is my “A-to-Z” blueprint for content.

What is the worst “Hustler” (spammy) content you have ever seen in Nigeria?

Drop your experience (from Lagos, Abuja, PH, or Kano) in the comments below. Let’s grow together.

Internal Linking & Asset Map (SOP 8)

[NEW] Content Freshness Guarantee (SOP 14)

This is a “Cluster Post” that supports our “SEO Optimization” Mega-Pillar. We are committed to keeping it 100% up-to-date. This post is reviewed and updated every 6 months to ensure all “Linda” strategies for SEO friendly content are the most accurate for 2025 and beyond. Last Updated: November 9, 2025.

🎯 Claim Your Free Growth Plan Today!

You now have the “A-to-Z” blueprint for what is SEO content writing. The next step is to build your first “Linda” asset.

This is where I come in.

Click the link below to claim your free, no-obligation strategy session. I will personally analyze your “Hustler” content and build you a “Linda” Content Plan to get you on Page 1 of Google in Nigeria.

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